Mythic Proportions is a Brand Studio, obsessed with logocentricity.
Logocentrism is the ancient, classical, philosophic tradition that regards words and language as the fundamental expression of our shared reality.
Articulation of shared stories are the fabric of culture.
Stories made manifest are the only thing that move the heart or affect the will.
Everything else is coercion, politics or manipulation.
We work with the entrepreneurial
Institutions — by their very nature act first and foremost to protect and perpetuate the status quo over purpose to guarantee their survival.
This is why both corporate and political structures (sub)consciously commit themselves to preserving the problems they were formed to solve.
For this very reason entrepreneurs – like the practice and profession of design – should not look to solve problems, but to instead create value.
Proactive, over reactive. Infinite over finite. Value(s) over profits.
Modernity has left us with what scholars are calling a “Meaning Crisis.”
We are getting caught in a no-mans land between a reductive materialism manifest in a nihilistic consumerism and a belief that meaning is each of ours to personally create.
We believe this is why most brand stories fall on deaf ears.
We cannot differentiate if we are merely sound and fury signifying nothing.
Meaning must be encountered. It cannot be manufactured.
Personality cannot be chosen.
It must be discovered.
“Men more frequently require to be reminded than informed.” - Samuel Johnson
This leaves your brand with a problem and an opportunity — to cut through all the noise you simply need to avoid the traps of mimesis and discover what drives you.
The hard part is showing up consistently to act in accordance with those values.
What drives you?
That drive is an archetypal value. And all values are valuable when rightly ordered.
We help leaders do the work that defines the buzzword so elusive to most marketers: “authenticity.”
If this resonates with you, we’d love to talk about how we can help you add value to the work you are putting out into the world.
