Brand Personality Evaluation

Why does your Brand do What for Who?

Mission

Make Curiosity Legible.

Conversations with Tyler is built around economist Tyler Cowen’s restless curiosity, moving beyond what guests think to uncover how they think.

The opportunity was not to make Tyler more accessible.

It was to make the value of listening to Tyler more legible.

Brand Purpose was the all the rage just a few years ago.

Marketers jump on a bandwagon without understanding. And then a counter-trend besmirches “purpose” in a wave of green washing or other causes turn like last season’s popular color.

When personality is unclear, leaders bring different instincts, teams make different decisions and communication becomes inconsistent. The brand loses distinction—and value gets lost in translation.

At Mythic Proportions, we use archetypes to uncover those instincts, align leadership around them and turn personality into a practical filter for decisions, behavior and communication.

An archetype is not a costume. It is a filter.

Our free Brand Personality Evaluation reveals the archetypal direction your responses point toward most strongly.

Then comes the more interesting question:

Would your leadership team answer the same way?

REVEAL MY FREE BRAND ARCHETYPE