Each season Chuck Taylor releases a specific capsule of limited colors.

The Chuck Taylor silhouette is so iconic that the color stories are sometimes overlooked.

We wanted to bring a sense of urgency by curating a high-meets-low sensibility. We created an elevated setting of ‘not quite’ street photos.

An elevated version of the everyday, more akin to fashion-forward editorial photos.

Converse is Made to Move. Like art movements, music movements, even political movements, youth movements are the energy that pushes the world into the future.

We cast dancers and put them in elevated versions of their everyday commutes.

They all shared a strong sense of self and the means to express it on camera.

Product-centric applications proclaimed bold colors for a limited time and framed the sneakers with abstract geometry, beit form a kaleidoscopic effect on social or retail displays that configured into less regular abstract shapes and puzzles.