The campaign launch of Made by you, was the biggest campaign Converse had launched in 100 years.

Converse is a blank canvas and platform for youth of any age to be their true and authentic selves in order to unleash a creative spirit. Made by you celebrated that creativity of the lives lived in those Chucks.

What better way to support that message than to set up a brand experience and activation at SxSW that celebrated consumers by making them a part of the Made by you campaign. We photographed their Chucks in all their unique, glorious details. The photo studio and exhibit dovetailed with the music and skate programs during Converse x Thrasher Magazine’s Death Match, serving the three brand pillars of creativity that Converse is built upon.

Deliverables

• Creative Direction

• Art Direction

• Key Visuals

• Photography

• Brand Experience

• Environmental Design

Special Thanks To:

Jed Lewis
Steven Dolcemaschio
Music Marketing

Julia Jeanguenat
Art Director

Ill Bill, SOIA and all the musicians

The Cons Skate Team

Thrasher