For years, loyal Converse fans had to endure soggy feet in less-than-fair weather.

Converse saw the advent of Counter Climate applications to materials and styles in multiple categories allowing consumers to be Ready for more of anything they encountered day-to-day.

Imagery assets were created for use in social, digital, and retail support of all product stories.

“Made by you originated from a simple human truth – we all want to be our true, authentic self in this world.”

– Ian Stewart, VP Global Marketing

Counter Climate evolved Converse from Made by you to Ready for more. Converse wants you to show up and be more of who you are, no matter what comes your way.