Dartmouth College is a private Ivy League university in Hanover, New Hampshire, nestled in the heart of the Green Mountains.
Established in 1769 by Eleazar Wheelock, Dartmouth is one of the nine colonial colleges chartered before the American Revolution. It is a unique combination of progressive culture and historic tradition. The sport identity was built to toe that line.
This brand identity was designed with SME Branding in 2002 and ran until 2019.
Deliverables
Design Direction
Look, Feel & Tone
Identity & Logos
Custom Font Design
Environmental Graphics
Uniform Design
Special Thanks To:
SME Branding
Agency
Ed O’Hara
Executive Creative Director