Ghanaian-American founder Caroline Ansah wanted to introduce an authentic African beauty product to the global market. The Luv Scrub is a fabric-exfoliator, a high quality mesh netting more gentle than pumice stones, and more sanitary than natural or synthetic sponges.

Our goal was to maintain its cultural roots and simultaneously position the brand as a luxury product amongst cultures that are less familiar with products of the like.

We created a brand strategy and tone that presents the LuvScrub® as an accessible, gender-neutral beauty and self-care luxury product. The development and focus on brand message and tagline: Scrub Yourself Sexy, brought function together with emotion, while accentuating its origin and self-care benefits.

LuvScrub® has continued to benefit from our operational experience as we helped scale production and bring supply chain efficiencies to enhance fulfillment and customer experience, which now exceeds a 97% customer retention rate and increased Average Order Value by 67%.