“The first aim of phenomenology is to reawaken a sense of wonder about one’s environment. The Obey sticker attempts to stimulate curiosity and bring people to question both the sticker and their relationship with their surroundings.”

We were consistent creative contributors to Obey Clothing, between 2010 - 2016. We’ve art-directed & designed countless capsule collections and well over 100 individual graphics. Here is a selection of some highlights.

Always a fun brand to work with, Obey’s aesthetics range from punk and outlaw to workwear or the hip hop appropriation of preppy and luxury. Obey has mastered the use of the ironic twist, creating new frames, bringing a freshness to each reference.

Deliverables:

  • Concepting

  • Art Direction

  • Design

  • Merchandising

  • Copywriting

Special Thanks To:

Brent Larson
Chris Broders
Nick Lhotsky
Steve Ternosky
Shepard Fairey
Obey Clothing

Stephen Halker
Davis Lloyd
James Bailey
Jonah Miller
Creative Collaborators
Design & Marketing