Zoo York was established in 1993. About a decade in, the original founders sold the brand to Marc Ecko Enterprises. Chris and Christian were part of the transition team brought aboard to scale the brand.

Zoo York was the underdog, gritty counter to the California lifestyle brands leading the market at the time.

Over the course of six years (2004-2010), Chris and Christian developed the brand’s:

• Product

• Brand design

• Marketing

• Operations

• Production

• Sales and Distribution Strategies

During that 6-year period, the brand’s revenue grew by 616% in the U.S. and 905% internationally.

Zoo York was positioned as the gritty action sports brand with international street-centric appeal. As part of the next phase of growth, Zoo York expanded its distribution into the mid-tier market, while maintaining its skateshop roots and specialty store sales channels.

Never losing sight of what made the brand unique, Zoo York continued to design limited-edition product capsules for their team of athletes and collaborate with globally-recognized artists and brands.